How Do I Register Licinced Brands On Amazon?

Amazon Brand Registry Guide 2022

Posted On: twenty Mar, 2022

Last Updated On: 07 Apr, 2022

Amazon is evolving every bit the largest online retailer globally, works with more than 5 1000000 independent partners in the U.s.a., and has sold over 75 meg products at the end of March 2021. It goes without proverb that Amazon is now the vanguard of the worldwide due east-commerce business to provide new opportunities to generate coin online, and with the much-needed infrastructure to sellers' who join hands with this huge platform.

According to Amazon SBM Bear on Study (Amazon Pocket-size and Medium Businesses Impact Study), sellers in the USA recorded an average sale of $1,fourscore,000, and over 7,000 products per minute are sold. Now the sales of Amazon products are showing an up surge with passing fourth dimension, many sellers in the USA consider trying Amazon'southward market place to maximize their profits.

Although Amazon FBA acts as ane of the most effective means to increase sales and profitability, many sellers and companies face up several challenges which will hinder their abilities to market place their products efficiently.

Among all, the biggest challenge is that the sellers usually indulge in unauthorized practices. Now that Amazon has established itself as the globe's most pop e-commerce platform, many sellers enter the marketplace to copy the products sold on Amazon and afterward indulge in selling them as their own and most of the products are of inferior quality.

These practices negatively impact the brownie of the reputed businesses and sellers working with Amazon, and thus, the need for the Amazon Brand Registry arose.

It does not matter if the business or seller is small or large, they all tin can register their brands with Amazon and can have complete control over their products.

Keeping this in mind, we have compiled this Amazon Brand Registry Guide 2022  that will walk yous through everything you need to know about registering with Amazon.

What is Amazon Make Registry?
How tin you enroll in the Amazon Brand Registry Programme?
What are the benefits of enrolling in the Brand Registry Program?
How to know if the application process was successful?
How to activate the Amazon Make Registry?

What is Amazon Brand Registry?

When information technology comes to the Amazon Brand Registry, information technology is the program designed for the business and sellers alike by helping them to enroll their brand with Amazon, allowing them to take access to the enhanced marketing tools and features of this platform and, most important thing is that they can have complete control over their brand.

The Amazon Make Registry program was created because of the multiple lawsuits filed confronting information technology past the brand owners challenge that they have encountered a apocryphal upshot. Amazon, in the past, had no framework to offer strict policies to prevent counterfeiters from causing problems to their sellers. Just now, Amazon Brand Registry acts as the brand protection program.

Under this program, brand owners can access a broad array of advanced tools to assistance them improve their businesses, protect their products, and offer an enhanced client experience.

The Amazon Brand Registry has a team of dedicated professionals who tin exist contacted past the sellers of the registered brand in example they encounter counterfeiters or hijackers, listing alterations, and policy violations. Different marketing programs, including Amazon Transparency Plan, Enhanced Make Content, etc., can exist accessed by the sellers enrolled nether the Amazon Make Registry programme.

How tin you lot enroll in the Amazon Make Registry Program?

Amazon Brand Registry provides the following steps for the businesses and sellers to get registered:

Make sure your business is eligible for Amazon Make Registry
Creating the Amazon Brand Registry Account
Enrolling your brand

Make sure your business is eligible for Amazon Brand Registry

Non every seller or business organisation can avail themselves of the benefits offered past the Amazon Brand Registry. If you are planning to enroll in this plan, y'all must comply with the post-obit requirements.

For instance, beginning, Amazon will await for the Trademark Registration or Serial Number of businesses. In instance your business does not have an active registered trademark or serial number, then you volition not be able to register for this plan.

Hither are the eligibility criteria for enrolling in the Amazon Brand Registry:

An active registered trademark in the U.Southward.
Logo of the brand and images for the products or packaging.
The list of production categories where the brand is to be listed.

Creating the Amazon Brand Registry Account

After meeting the eligibility criteria as specified by the Amazon Brand Registry plan, it is time to create your business relationship. Steps to create an Amazon Brand Registry business relationship are:

Use your vendor or seller credentials to sign into Amazon Brand Registry.
Provide the required legal or corporate details. (Brands must have a pending or registered and active text or image-based trademark).
Validate the information through SMS.
Read all terms and weather and and so click on the 'accept' push.
Next, click on the 'save' button.

Enrolling your brand

Once your Amazon Brand Registry business relationship is created, it is fourth dimension to enroll your brand officially in the programme. Here are the criteria you will have to follow to enroll your brand:

Brand Identification: Here, yous need to provide all details, including make proper name and number of brand names to be registered, the logo of the brand, packaging. Also, images of all your products, brand logos, packaging, websites, and social media will have to be uploaded.

Intellectual Property: To complete this footstep, you need to select the type of your trademark, proper name of the trademark, registration number, and registration part. With the assist of this information, Amazon volition exist able to protect your brand online.

Brand Information: In this department, you must fill in important information nigh your brand, including vendor's account details, license details, manufacturing details, and the names of the countries where you will be distributing your products.

What are the benefits of enrolling in the Brand Registry Program?

One time you have successfully registered in the Amazon Brand Registry program, y'all can have access to a few avant-garde tools that too gratuitous of cost. Hither are some benefits that you lot can avail yourself after registering in the programme:

Access to the A+ Content
Access to the brand stores
Sponsored brands in the Amazon Advertizement platform
Provides access to Amazon Posts
Accessing Amazon Live
Admission to Amazon Vine
The Brand Dashboard
Protection of brands

Access to the A+ Content: A+ Content is the best manner using which you tin show your make on the product particular pages of Amazon. You tin can use customized modules, including charts, lifestyle images, and add actress text to create rich and interactive content on the product pages. This feature of the Amazon Brand Registry program makes it easier for the vendors to evidence their brand's unique value proposition, helping them stand out from their competitors.

Access to the brand stores: After enrolling in the Amazon Brand Registry programme, you can unlock the brand stores under the Amazon Advertising platform. A store is a page for the brand interim as the centralized place to show the products listings with informative descriptions and brand stories, driving sensation for the entire range of the products and attracting relevant traffic to the brand. In case you have a big array of products, and then Amazon too allows you to create multiple pages similar the category pages of a site.

Sponsored brands in the Amazon Advertising platform: Once your Brand Store has been launched, you can easily accept reward of the PPC advertising on the Amazon Advertising Platform. These advertisements will drive relevant customers to your e-commerce site, assuasive cantankerous-selling of the products. The Sponsored Brand features, including Sponsored Brand Videos and campaigns with product-related images, relevant content, and latest metrics, help the vendors know virtually their first-time customers and start-time sales.

Provides access to Amazon Posts: Amazon Posts is a feature that was launched in 2020 and can exist used by the sellers after registering with Amazon Brand Registry. This acts every bit a feed similar social media, allowing registered brands to create posts and as a result, attracts the audition.

Accessing Amazon Alive: Amazon Live was launched in the twelvemonth 2020 and will allow the vendors to establish online visibility of their brands in the crowded market of Amazon. Sellers can stream live videos to their customers and do product demonstrations, showcase their products, answer customers' questions, and and so on. In one case the live stream is aired online, it can notwithstanding be saved on the product details page and in Amazon Archives.

Access to Amazon Vine: Many sellers find it difficult to get momentum later launching their new products on Amazon. It is the positive reviews that assist in pushing the production up, and thus, the sales rankings. Amazon vine which is available to the sellers registered nether the Amazon Brand Registry program is a fashion to get positive and legitimate reviews for the products. Nearly renowned and trusted reviewers are invited by Amazon Vine to post their opinions virtually different products which will assist the customers to make the right product-related decision.

he Brand Dashboard: Once you have been registered equally the owner of the make, you lot tin have admission to the advanced information and belittling tools equally provided past Amazon, which can be used further to frame the effective production-related strategy and thus, increase your sales. The Brand Dashboard volition guide y'all in getting enough date for your product converting traffic and optimizing the products, and it too provides a concise view of the posted reviews virtually your products

Protection to the brands: The Amazon Brand Registry program was originally created to help businesses and sellers protect their products against counterfeiters and to take a better experience using Amazon. The main advantage of registering in the Amazon Brand Registry plan is that sellers or businesses can have complete control over their production listings. Now registered vendors can have access to the professional squad of Amazon and thus will be able to study nearly the counterfeit or hijacking of their products.

How to know if the application process was successful?

One time the registration process is successfully initiated with the Amazon Brand Registry program and due for approval, you can check about the condition of approval of your brand through some simple ways listed beneath:

Unique Identifier
Using Enhanced Brand Content (EBC)
Amazon Brand Registration Assist

Unique Identifier: Once a unique identifier (the EAN, UPC, etc.) (European Article Number, Universal Production Code) is seen by you lot on your products, it is confirmed that your Amazon Make Registry procedure was successful. If y'all are the but individual who is selling any unique product, then in such a case, the Global Catalog identifiers are assigned by Amazon. In case y'all come across ASIN (Amazon Standard Identification Number) on the products, and so information technology implies that your brand is yet to be approved by Amazon. Yous must proceed a tab on these identifiers.

Using Enhanced Make Content (EBC): In case you lot are denied EBC, it implies that your brand is yet to be approved by Amazon for different reasons. So, just try to make your brand profile interesting and engaging and see if it becomes possible to brand any progress.

Amazon Make Registration Help: If you are curious to know well-nigh the approval of your make, then the easier way is to call the Amazon Service Eye. The representative of client care will hands tell you if your brand has been registered with Amazon or not.

How to activate the Amazon Brand Registry?

Enrolling in the Amazon Make Registry is the primary ordeal in the process. To complete the registration process and to accept your products listed on Amazon, it is essential to actuate the Amazon Brand Registry for all your products.

The reason why it happens is that ane might have signed upwardly using a different method, including the Manufacturer's office number, UPC code, catalog number, etc.

To check this, you can utilize the menu option Reports > Business concern reports > Brand Performance.

In case you come up across the ASINs (Amazon Standard Identification Numbers) listed out there, then it signifies that they are actively registered for the Amazon Brand Registry program. Merely if no product is listed, then you will have to update them partially using UPC lawmaking, MPN Number, and catalog Number.